04-07-2025, 12:24 PM
Continued-
Surveillance and Monetization-
I'm trying to wrap my mind around this. FB was working directly with advertisers selling data so that they could target the all important 13-17 year old market. But they didn't stop there- they also targeted young mothers and different ethnic groups. The book doesn't specify other categories but I suspect they would also target male/female, religious affiliation, political party memberships. Anything that they could sell as a target group to advertisers.
"There's a product team working on a tool that would allow advertisers to do this themselves, without FB help."
Engagement, more and more engagement was the key for FB. There were a few voices of sanity recommending that this be toned down, because this was having a negative impact on teenagers mental health.
"Face Book employed a series of "addiction by design" features specifically targeting and tailored to exploiting vulnerabilities of young users- engagement at all costs."
Then they made certain that the users did not have any control over the content that they were being sent.
Throughout the book it is clear that the senior executives, who all were from Harvard and all happened to be Jewish, were morally bankrupt. We always seem to have this Jewish angle cropping up. Sarah was the only one not from this club.
Meanwhile the FB staff were rapidly losing trust with the senior management. They knew what was going on and felt "complicit" with all the actions they were taking.
Surveillance and Monetization-
I'm trying to wrap my mind around this. FB was working directly with advertisers selling data so that they could target the all important 13-17 year old market. But they didn't stop there- they also targeted young mothers and different ethnic groups. The book doesn't specify other categories but I suspect they would also target male/female, religious affiliation, political party memberships. Anything that they could sell as a target group to advertisers.
"There's a product team working on a tool that would allow advertisers to do this themselves, without FB help."
Engagement, more and more engagement was the key for FB. There were a few voices of sanity recommending that this be toned down, because this was having a negative impact on teenagers mental health.
"Face Book employed a series of "addiction by design" features specifically targeting and tailored to exploiting vulnerabilities of young users- engagement at all costs."
Then they made certain that the users did not have any control over the content that they were being sent.
Throughout the book it is clear that the senior executives, who all were from Harvard and all happened to be Jewish, were morally bankrupt. We always seem to have this Jewish angle cropping up. Sarah was the only one not from this club.
Meanwhile the FB staff were rapidly losing trust with the senior management. They knew what was going on and felt "complicit" with all the actions they were taking.