A couple of years ago on ATS I started a thread called "The adventure of publishing a book", trying to journalise the different stages of getting my first books from manuscript into print. I've just had another book published (what do you mean, you've never heard of it?), and I'd like to do something similar for the still-new process of trying to get one better known with a bit of publisher support. The first time round, I was giving them regular plugs on my Twitter account with a few campaigns of Promoted Tweets, and I'm sure that was the reason why the titles were getting high placings on Google queries. But the sales figures told me later that Google is not enough.
PPP (as I've been calling it for some time now) came out on the day before Good Friday. In the morning, a big box landed on my doorstep with a couple of dozen copies and some promotional material. Then I was rather alarmed in the afternoon to receive an e-mail from the publishers saying they had prepared a book trailer for me. How many books would this trailer be carrying, when would it arrive at my front door, and where would I store it all? It was something of a relief to click on the link provided and discover they meant the attached video clip.
That was the digital marketing department. I would quite like to hear soon from non-digital marketing. E.g., I need to know what their plans are about review copies. I can send out a few review copies and gift copies of my own, once I've dealt with "friends and family", but I don't want to overlap. And advertising. All I could afford the first time round was classified ads ("The Christian Century" and "The Spectator"), and it doesn't look as though that got me anywhere. Though I've now signed up to be able to campaign on Reddit, where it should be easier to define the target audience. That's in addition to offering book recommendations when I comment on questions.
And what to do with the promotional material? I'm not sure where to send those bookmarks. There are 100 copies of an order form, with a retail price in pounds and euros. I can't send those to bookshops, because they say nothing about discounts. Theology colleges for their students, rural deans (I'm an Anglican) for their clergy, very large churches for their congregations? Anyway, I'm going to advise the publishers to update those forms. They are still couched in terms of ordering books by post and paying by cheque, at a time when cheques in this country are growing obsolete even faster than cash.
And there are ten posters designed to promote "Meet the author" days. I was rather hoping the publishers themselves would be arranging things like that. Or is my agent supposed to do it? I need a literary agent. Where can I get an agent? I was hoping to make contact with one at the London Book Fair last year, but ran into the Catch-22 situation that I should have set up an appointment first. Got to make contact before you can make contact.
Anyway, I've kept the lanyard. Waste not, want not. It won't be the last time I want to walk around a place identifying myself as an author.
.A trailer
PPP (as I've been calling it for some time now) came out on the day before Good Friday. In the morning, a big box landed on my doorstep with a couple of dozen copies and some promotional material. Then I was rather alarmed in the afternoon to receive an e-mail from the publishers saying they had prepared a book trailer for me. How many books would this trailer be carrying, when would it arrive at my front door, and where would I store it all? It was something of a relief to click on the link provided and discover they meant the attached video clip.
That was the digital marketing department. I would quite like to hear soon from non-digital marketing. E.g., I need to know what their plans are about review copies. I can send out a few review copies and gift copies of my own, once I've dealt with "friends and family", but I don't want to overlap. And advertising. All I could afford the first time round was classified ads ("The Christian Century" and "The Spectator"), and it doesn't look as though that got me anywhere. Though I've now signed up to be able to campaign on Reddit, where it should be easier to define the target audience. That's in addition to offering book recommendations when I comment on questions.
And what to do with the promotional material? I'm not sure where to send those bookmarks. There are 100 copies of an order form, with a retail price in pounds and euros. I can't send those to bookshops, because they say nothing about discounts. Theology colleges for their students, rural deans (I'm an Anglican) for their clergy, very large churches for their congregations? Anyway, I'm going to advise the publishers to update those forms. They are still couched in terms of ordering books by post and paying by cheque, at a time when cheques in this country are growing obsolete even faster than cash.
And there are ten posters designed to promote "Meet the author" days. I was rather hoping the publishers themselves would be arranging things like that. Or is my agent supposed to do it? I need a literary agent. Where can I get an agent? I was hoping to make contact with one at the London Book Fair last year, but ran into the Catch-22 situation that I should have set up an appointment first. Got to make contact before you can make contact.
Anyway, I've kept the lanyard. Waste not, want not. It won't be the last time I want to walk around a place identifying myself as an author.
.A trailer
